Our Story

Saadgi: Creating self-employment for women in villages A passion for entrepreneurship and the desire to spend more time with her family, made Deepika Bajaj, Founder, and CEO of Saadgi, leave her well-paying job as a wealth manager in a renowned bank in 2012. With a few savings  and a few credit accounts, she started a small-scale business at home ー ethnic apparel brand, Saadgi.
The entrepreneurship spirit runs in the family. Her dream was to set up a manufacturing unit for chikankari. This journey has been fulfilling, albeit not a smooth one.
"The punchline of my brand Saadgi is 'sound of my soul' and I'm very emotionally attached to it," she says. At this point, she grew her team to 300+ artisians.
Today, Saadgi has grown multifold and employing 300 women in villages.

Saadgi means " Simplicity" which you can see in every stitch of our textiles. In the sea of overly done regular Indian ethic wear Saadgi collection offers a real breath of warm embroidery, pastel, and cool shades of soft garments in a minimalistic approach directly to your wardrobe. 

 When we began weaving

 It all started with the admiration of love towards textiles and craftsmanship. Every single day at Saadgi is celebrated with a great team which shares a similar passion and vision towards Indian textiles. With a roaring desire of designing unexpected and wonderful textures, to utilize all those shiny embroidery and fabrics which been an integral part of India. We finally discovered a language that is different in functional use and colors, styling.

Saadgi handcrafts the best quality ethic wear and securing heritage crafts of India while enabling Indian artisans.

Saadgi imagined the chikankari art on a unique and over the traditional platform. Saadgi assemble the finest artisans together for crafting magnificent chikankari designs upon best fabrics, which even received the best appreciation from the critiques too. To enhance the beauty of chikankari on a pretty kurta, a fusion of Kamdaani, Brass, Kashmiri, Sequin beaded, and Muqaish are added. Features and detailing over the fabrics safe and simple on your eyes

Saadgi Bespoke Collection- Specially Designed For Modern Women

We have strolled through the kingdom of bright-colored pageantry for bringing your wardrobe a mix of colors, options, and hues along with the selection of fabrics like muslin, net, chiffon, silk organza, cotton, and more with the addition of innovative and imaginative fusion of machine embroidery and chikan hand along with colorful silk threads for creating a perfect ethnic and chic look for all your festive and apparel needs.

Our superior artisans and designers’ constant attempts for the last few decades by the spread of very exciting inputs and recommendations from our clients and consumers supported us to sculpture an interesting niche for Saadgi in the market.

We always look to delight you through apparel which you desire - stylish designs, complimentary silhouettes which make you rise & shine through.

Saadgi collection is elite and different with superior quality. All our designs are fresh, sparkling, sophisticated.  India loves to celebrate where we incorporated fresh elements to celebrate through our designs noticeable a best balance within the statement and subtle.  With floral motifs, prints, asymmetrical pleats, decorative danglers, the collection got something for each and every one style statements and celebratory moods.

A substantial way to live

Saadgi aimed to follow a sustainable process and always there to support eco-friendly and sustainable practices in all of our garment production practices.  Our fabrics are made with superior quality without any fabric waste which underwent lab testing for color bleeds and skin irritations. Our every style is unique, rare where each garment is manufactured by craftsmen in our studio at Lucknow.

Saadgi aim as a brand is to serve this rare and handicrafts across the world at pocket-friendly prices to every doorstep and make sure that our consumers attain a chance to experience the whole Chikankari and local designs which make you feel at home without comprising on style and comfort.

A new idiom for the love of Indian textiles

We are naturally drawn and inspired by gorgeous things that are well made, things that are simple and speak with soul directly. Saadgi is all about that and a blend of confluence and expression of passion.

So, if you are seeking something with, commercial and personal spaces and an eclectic vibe, look at us and begin shopping. Tick your shopping Wishlist boxes. Next time while you are thinking to purchase Indian ethic wear it needs to be Saadgi as this brand achieved many fashions lovers and admirers across India who possess luxurious aesthetic trends and styles in women ethnic Indian wear